CONNEXIO  Consulting specializes in:
 

1. Providing product information and advice to customers on-site

2. Conducting direct sales onsite to boost field sales

3. Conducting product sampling onsite

4. Conducting onsite product demonstrations

5. Conducting onsite product promotions

6. Conducting onsite distribution of freebies and handouts

7. Conducting outreach to new audiences to boost brand
   awareness

8. Conducting knowledge-sharing sessions to foster
   brand loyalty

9. Conducting event setup and breakdown, managing inventory,
   and organizing product displays

10. Collecting customer feedback and product preferences

11. Developing and maintaining strong relationships with store
    managers and staff

12. Ensuring precise audience targeting

13. Providing immediate feedback and collecting accurate market data

14. Improving brand awareness and perception while promoting
    products positively

15. Setting up demo tables to company standards

16. Generating positive product impressions and boosting sales

17. Visiting retail locations regularly to prospect, sell, and manage
    field marketing materials

18. Expanding product distribution channels

Establishing new accounts and expanding growth within
the existing account network

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CONNEXIO  Consulting

specializes in field sales & marketing.
Those are strategies that involve directly engaging with

customers in the field, outside of traditional digital or in-store

environments. Both disciplines offer a variety of benefits to

businesses, helping to drive brand awareness, customer loyalty,

and sales growth. Here’s a breakdown of the key benefits of each:
 

Benefits of Field Sales & Marketing:
Direct Customer Engagement:
Field Sales & marketing allows brands to engage directly with

potential customers, often in face-to-face settings. This creates

a personal connection and helps build trust, something that's

more difficult to achieve through digital channels alone.
 

Brand Awareness and Visibility:
By being physically present at events, pop-ups, or retail

locations, field sales & marketers can increase a brand's visibility

and ensure that it is top of mind for consumers. Experiential

campaigns, such as product demonstrations or sampling, help

create lasting impressions.
 

Event Marketing and Sampling:
Participating in or sponsoring events (like trade shows, festivals,

or pop-up shops) allows companies to showcase their products

in a way that's interactive and engaging. Product sampling or live

demonstrations can drive interest and conversions.
 

Competitive Advantage:
Being on the ground enables brands to monitor competitors

activity in real time. Field marketers can assess the

competition’s approach, adapt quickly, and adjust tactics to

maintain a competitive edge.
 

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Benefits of Field Sales:

Increased Sales Conversions:
Field sales reps engage directly with potential buyers, allowing

them to address concerns, offer personalized solutions, and close

deals more effectively. A face-to-face interaction can often

convert a warm lead into a customer more successfully than

online methods.
 

Real-Time Feedback:
Field sales provides immediate feedback from customers,

allowing sales reps to adapt their strategy on the fly.

This agility is invaluable for improving messaging and

offering products or services that meet market demand.
 

Relationship Building and Networking: 
Field sales is an excellent way to develop a professional

network and establish long-term relationships with key

decision-makers and stakeholders, often leading to repeat

business or referrals.
 

Improved Customer Retention:
By staying in close contact with existing customers, field

sales reps can identify and resolve issues early, helping

to reduce churn and maintain customer satisfaction.
 

Combined Benefits of Field Sales & Marketing:
Higher Engagement and Impact:
Combining both field marketing and sales efforts helps

create a seamless experience for customers.

While field marketers

engage customers with brand awareness and initial interest,

sales reps can follow up with personalized pitches

and conversions.

​

​​

For more information, you can contact us

via phone or email:

​

CONNEXIO  Consulting

​

Steve Alvandi
408 797-7005

Steve.Connexio@gmail.com

​​

www.connexioconsulting.com